MTN Nigeria has publicly acknowledged and apologized for a controversial 200% price increase on its 15GB data bundle. The apology, delivered in a widely circulated message written in a mix of formal and Nigerian Pidgin English, addressed customer frustration over the abrupt hike.
MTN recognises that their Nigerian customers are angry, hence they admit that price hike was a mistake, appealing to customers, and asking for forgiveness during the “love season,” of Valentine.
“Please forgive and forget. You matter die and we will never stop showing you how much,” MTN wrote.
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The apology follows widespread backlash on social media, where customers criticized the telecom giant for the steep and sudden increase in data costs without prior notice. Many users called for boycotts and demanded a rollback of the prices.
While MTN has not confirmed whether it will reverse the price increase, the message suggests an attempt to ease tensions and retain customer loyalty. The company ended the statement with a plea for continued patronage: “Let’s continue our relationship.”
As of now, there has been no official statement from the Nigerian Communications Commission (NCC) regarding the price change or possible regulatory intervention. Customers continue to express their disappointment online.
