MultiChoice Nigeria has cut the price of its DStv decoder by 50%, dropping it from ₦20,000 to ₦10,000. The move is part of a new campaign called “We Got You,” aimed at reversing declining subscriptions and easing financial pressure on Nigerian households.
Announcing the price cut on Tuesday, MultiChoice Nigeria CEO John Ugbe said the company wants to make entertainment more affordable and accessible.
“We want to ensure our customers feel appreciated and have access to the best entertainment every day,” Ugbe said. “The ‘We Got You’ campaign is about making premium content more accessible and showing that DStv offers something for everyone, not just football fans.”
Ugbe also highlighted DStv’s wide content variety—from movies and drama to kids’ shows and news—urging subscribers to explore beyond sports programming.
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As part of the campaign, MultiChoice is also offering a limited-time promo: between June 16 and July 31, 2025, customers who renew their current package in full will receive a free upgrade to the next package tier.
The changes come as MultiChoice grapples with the loss of 1.4 million subscribers between March 2023 and March 2025—a decline largely blamed on Nigeria’s tough economic climate and repeated subscription hikes.
In the last year, the company raised prices on DStv and GOtv three times—in April and November 2023 and again in April 2024, with the most recent hike taking effect on May 1.
The new offers are seen as a major step by MultiChoice to regain trust, boost user numbers, and remain competitive in a struggling economy.
